I wonder how many people are in my particular dilemma, you shelled out some cash on an HD ready TV which proudly sits in your living room but alas you are only use half of its capabilities, why? Because you can't receive an HD signal without a Blue Ray disk player (part with £420 min for a PS3 the cheapest in the market), Virgin Media Box or a Sky HD box.
Okay while I like the PS3 I am not quite prepared to shell out £420 for it, I'm playing a waiting game to see if it will come down in price first. Microsoft probably had a better idea with releasing the XBOX 360 and then a separate HD player later (will it ever arrive though?). That leaves us with Virgin Media, and to get this I will need to have cable installed and I can't get any of the Sky Channels on Virgin media. I know you guys provide a great service guys, but you're not providing anything that Sky doesn't already offer. Get some of the programs Sky has on its flagship channels before Sky does, a decent flagship channel of your own and just maybe will you start to boost those subscription numbers again.
That leaves me with Sky HD but like Virgin Media you have to pay a subscription fee and then an additional subscription fee just to receive HD TV. In addition to this you also have to purchase the HD box yourself which costs around £299. But Sky have introduced a sliding scale, the longer you have been with them the cheaper the box becomes. So if you have been with them over 6 years you can get the box for £199. Not bad but Virgin Media are giving their V+ HD Box's away for a setup fee of £150 and they have 500 on demands movies to watch (not looking at the fact they don't have any of the main Sky Channels).