We all know that the super markets we go to, give their suppliers a very raw deal when it comes to buying their produce. They argue though, that this is partly to do with us the consumers wanting the lowest prices but the highest quality. Prices are so low in supermarkets that its possible to live off just a couple of pounds a day if you shop frugally enough. But the truth is that when we buy food from our super markets so much of it goes to waste we buy one and get another free but we seldom eat the free item. Portions we buy are large to big for us to consume in the time we have to eat the produce. Would it really hurt us if we paid just a little bit more for our food just that 50p extra that would be the difference between a farmer being able to pay for his farm or going bankrupt.

Many people have already started;

• Getting your milk direct from your local dairy
• Getting your vegetables delivered from box schemes such as Able & Cole
• Getting meats and fresh produce from local farmers markets
• and there are many more

I am not saying supermarkets are bad or we shouldn't use them, but like everything in life things have to be balanced its called avoiding a monopoly. We the consumer, need to reintroduce the balance once again by making sure we have a good alternative to supermarkets and that producers of food products also have a good alternative market for their food. Choice is good and it has to exist in both supply and  demand, when it doesn't certain factions get more power than they should and start to dictate the way we live.