I have just been looking at the Apple TV which is available here in the UK now. I think its a brilliant idea, the only problem I have with it is there is absolutely no TV series or main stream movies available for download from iTunes in the UK which is how the Apple TV box gets its content. I can see it making much more sense in the US where you can download episodes of popular shows such as Battle Star Galactica for a couple of dollars.but nothing like that exists for the UK iTunes market. The only video content they seem to have is music videos and I wouldn't purchase this device just to watch music videos I can do that on MTV. Unless you start ripping your own movies to play on the Apple TV box I can't really see much point in its launch over here yet.

I think Apple need to do some serious investing into on demand TV content, they have the hardware all they need now is the content. On demand TV is set to be rather big, Virgin Media and BT has already released a set-top box's that provide on demand TV however BT doesn't seem to be very good at promoting it as half of the people I speak to about it did have a clue it was out there. Come on Apple where's the content?