It appears that ITV is one of the first broadcasters in the UK to broadcast live on the Internet. Now I know the BBC and Sky have shows available to download on the net but it appears ITV are broadcasting (with a slight delay) on the Internet all of their live channels.

Now if you think about it this makes incredible sense. ITV's revenue model is based on advertising, that means the more people you have watching your TV channels the more advertisers want to advertise on your channels. Clever? Very clever indeed. Sky however does not seem to be able to follow the same revenue model. If you can get Sky Channels on the Internet why on Earth would you want to shell out £25 a month on a Sky box and dish? Mmm that's not a hard one to figure out. I think ITV are onto a winner here I just hope they get the content and shows to back it up.