Well the new Olympic logo is...well.. is rather well it just is I suppose....not very good. Well that was my first impression of it and when I heard it cost £400,000 to create I wondered what new age design company was busy popping Champaign corks out there.

It makes you wonder if they spent £400,000 on a logo how much they would spend on say the Olympic cutlery! I have a strange feeling and I don't why (I'd love to be proved wrong) but I think the this Olympic games is going to go over budget.