Sky appear to be rubbing in the fact that Virgin no longer carries all of their channels anymore, by way of a TV advert on Sky One confirming to customers that they will still get all of the Sky channels even though Virgin customers won't. So what on earth is that all about? Of course we will get all of our Sky channels as Sky customers because that's what we pay for isn't it? This obviously can't be for the benefit of Virgin customers because they don't get Sky one anymore!

I think Sky must be getting a bit worried. Its been a long time since Sky has had any major competition the last was ITV Digital. There is nothing wrong with some healthy competition it helps us the customer have a wider selection of offers.