I've been reading articles about Google TV, Microsoft, Sony, BT, Sky and (now) Apple with interest regarding their push to your living room to put content on your TV. There's a hell of a lot of content on the web and the age old issue of watching this content conveniently on your TV instead of having to fire up browsers on your PC is a problem none of the big companies appear to have really solved.
Sure you can watch some of Sky's content on your Xbox 360 now. But you won't get all of Sky's content because of content restrictions enforced by content distributors. You also won't get 4OD, BBC iPlayer or the ITV Player on this service. In addition to that you won't get YouTube, Hulu or Joost. Basically there is not one set top box that will give you all of these services through your TV without having to switch or unplug some box out of the VGA, SCART or HDMI slot on your TV. My guess is that Google are trying to address this with their new set-top box idea. Weather it will work remains to be seen, because at the end of the day it doesn't matter how fancy your platform is, content is still king.
Content distributors also hold a lot of sway, they dictate how their content can be distributed. If a channel is distributed via the Internet and over encrypted satellite in the eyes of the content provider they are separate mediums which require separate content rights. Hence Sky's problem of only being able to broadcast some of their Sky 1 shows via SkyPlayer and blocking the channels for the duration of that show for SkyPlayer customers while satellite customers get to view it.
Likewise content providers may give the writes to distribute a show over a streaming Internet Service with the caveat that it cannot be streamed to a service that connects to a TV as this right could have been solved to a terrestrial provider. This arrangement makes things incredibly difficult while all the user wants to do is watch their TV shows in the most convenient way possible.
I wish Google TV every bit of success although I am struggling to see how they will be able to offer the content we want all through one set top box. In addition to this problem when watching a series on TV sometimes people would like to start from the beginning of a series people are all raving on about. Content providers don't make it easy to get to this content and their appears to be a high amount of people using illegal downloads via services such as Bit Torrent to get to this content. The video/TV entertainment industry appears to be out of touch with how people would like to consume their content. The same thing happened in the music industry which saw a huge shift in how music was distributed which lead to services such as Spotify.
Wouldn't it be nice if there was a service that held just about every movie, TV series, documentary that had ever been made, made available on demand? You could pay for the content per item or for a monthly fee have access to all of it?